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The Author’s Role in Press Release Optimization
Yesterday we discussed how PR Newswire optimizes press releases. Today, we’ll focus on the role the content’s author plays in the whole optimization equation. The search engines’ focus on the actual...
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The 3 Cornerstones of Driving Message Discovery
Over the last two days, we’ve talked about how PR Newswire optimizes press releases, and about press release tactics authors can employ to generate better search results. There’s one more piece to...
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New School Press Release Tactics [Webinar Recap]
Last week’s webinar on New School Press Release Tactics was packed with great tactics and insights for innovative ways and new approaches for driving media coverage and generating business outcomes...
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The Future of Content in Search & on the Social Web
Content is more than information – it’s storytelling that provides meaningful experiences and inspires action. Lee Odden (@leeodden) of TopRank Online Marketing drove home the importance of emotion...
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How Content Curation Attracts Audience & Powers SEO
If you want to position your organization as a thought leader or enhance your brand’s reputation on line (or, for that matter, do the same for yourself), honing your ability to curate relevant content...
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Generate Awareness, Not Links, With Press Releases
“Let’s be very clear. Press releases have always been about generating awareness.” (Tweet it) That sterling point was made by a panelist on a recent webinar, and he was bang on the money. Because...
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4 Keys to Creating Hummingbird-Friendly Content
Summary: Google is emphasizing conversational search with its new Hummingbird search algorithm, placing a premium on relevant content in response to vast numbers of unique search queries, as well as...
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Strategic PR Can Lead to Strong SEO
SEO has finally matured. It is no longer about tricks, games and hats of black and white. SEO is now about broader business strategies that take careful planning and time to execute. It’s about your PR...
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2 Ways PR & SEO Need to Collaborate to Drive Results
In the PR realm, “SEO” often refers to the goal of getting a press release seen in search results. However, in reality, search engine optimization is much larger in scope, referring to the art and...
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The Effects of Hummingbird on Search and Social
We’ve had a few months to digest and absorb the changes Google wrought with the launch of the Hummingbird search algorithm, which significantly chanted how the search giant ranks content. So what...
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