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Press Release Optimization in 7 Easy Steps
Rumors are rife in the search world of yet another big shake up of Google’s search algorithms, but whatever happens, one principle remains constant: great content written with a specific audience in...
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The 3 Cornerstones of Building Lasting Online Visibility
As people worldwide continue to flock to social networks like Facebook, Pinterest and Twitter (and Sina Weibo, Renren, Badoo and Orkut) the mechanics of news and information consumption continue to...
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6 Mistakes that Can Sink Press Release Visibility
The press release is a tried-and-true public relations workhorse which (despite many premature reports of its death) remains one of the most popular communications formats for PR pros today. That...
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What Google’s Over-Optimization Penalties Mean For PR
Rand Fishkin of SEOmoz offers fantastic advice today for avoiding the coming over-optimization penalties that Google has announced. You can view his entire video here: 6 Changes Every SEO Should Make...
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Google Webspam Update Means Opportunities for Great Content
Google has started rolling out some of the algorithmic changes geared toward reducing the amount of webspam encountered by internet searchers. Though this algo change will only affect about 3% of...
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Press Release Best Practices: Accuracy, Newsworthiness & Illustration
Last week I penned and article for Ragan’s PR Daily titled “The 5 Mistakes Press Release Writers Make” and followed that up with a more detailed post here titled, “The 6 Mistakes That Can Sink Press...
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Google’s Knowledge Graph Of ‘Things’
On May 16th Google announced their Knowledge Graph, a change to their search engine results pages that is, in their words, ” a critical first step towards building the next generation of search, which...
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How the PR Team Can Boost Web Site Ranking with Twitter
According to a ground-breaking study (“Revolutionary study: We prove that tweets do affect rankings”) performed by UK digital agency Branded3, there is a strong positive correlation between the number...
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The Cross-Platform Consumer: New Communication Imperatives
A new study titled “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior” from Google suggests that reaching your audience on one device isn’t enough. The research reveals that...
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How to Write Press Releases that Work
Yesterday at the Ragan Communications Best Practices Summit, Ruth Sarfaty of Spark PR and I gave a presentation on the subject of press release best practices. This particular discussion is one I have...
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Balancing Substance with Attention: Creating Content That Attracts & Appeals
I’ve long thought that the discipline of search engine optimization (namely, the art and science of getting your web site positioned high in search engine results for specific keywords) offers great...
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Content Marketing Case Study: It Sure Looks Like PR to Me
Wordstream’s infographic that supported their campaign generated fantastic results for them. (Click on the image to see the full size version.) A blog post on search engine authority SEOMoz titled “How...
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Can Google Slay the Dragon It Spawned?
Google is believed to make something like 500 changes to their search algorithms a year. In August and September there were 65 updates. The widely discussed Panda update has been supplemented another...
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What is Quality Content?
Virtually every discussion of modern public relations and marketing practice will at some point refer to the importance of quality content. It is the absolute baseline for brand publishing, content...
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SEO is Dead! Now Let’s Optimize!
The heydey of SEO is over! As a discipline it found a prominent place in the psyche of Web publishers because of the critical role the search engines played in driving traffic to Web sites, which in...
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SEO Trends for 2013 & What They Mean for PR
This image, originally published on the Ink Blog, nicely summarizes the diverse tactics and approaches that are shaping SEO today. The practice of search engine optimization has changed dramatically...
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Content We Love: TheKnot.com Says “I Do” to Great Visuals
“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for...
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SEO Tips for Developing Effective Messages
Content is found thrugh social media & search engines – so optimize it. @ArnieK #omsummit @osmummit #seo #socialmedia— (@OMSummit) February 11, 2013 It should go without saying that if you’re...
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Content Marketing Like a Pro
Author Paula Henderson Why is content marketing important? According to the company Media Whiz, It is the future of marketing and how you should be generating new business. I bet most marketers don’t...
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A look at the future of search with Google’s Amit Singhal at SXSW
Guy Kawasaki interviewing Amit Singhal at SXSW 2013. Photo: Victoria Harres. Today, Guy Kawasaki interviewed Amit Singhal, Google’s senior vice president of search. Billed as a conversation about the...
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